on-trend back in the day due to difficulties associated with finding fitness coaches you would be absolutely happy
with. Fortunately, since the digital era surfaced, the fitness industry has also gone through a digital
transformation. Nowadays, there are different applications available under the category of fitness, and they are
easily accessible for everyone. More and more people discover these applications and since then, apps for health and
fitness have made a mark with different approaches ranging from cultivating healthier diets, different weight loss
exercises with just one tap on their smartphones.
Health and fitness are always on the list of everyone’s top priorities. However, it wasn’t as easy to stay fit and on-trend back in the day due to difficulties associated with finding fitness coaches you would be absolutely happy with. Fortunately, since the digital era surfaced, the fitness industry has also gone through a digital transformation. Nowadays, there are different applications available under the category of fitness, and they are easily accessible for everyone. More and more people discover these applications and since then, apps for health and fitness have made a mark with different approaches ranging from cultivating healthier diets, different weight loss exercises with just one tap on their smartphones
Overview of Market Share
In January 2019 the Polaris Market Research published a study and presented a forecast stating that the fitness app market size is to reach $14.7 billion by 2026 and has an anticipated growth of 23% CAGR through the forecast period. On a Statista report, the revenue in the Fitness segment amounts to $17,963 million just this year of 2020 and has continued to keep growing rapidly. Hence, the revenue is expected to show an annual growth rate from 2019-2023 CAGR of 5.0% resulting in a market volume of $20,499 million by 2023. This means the fitness application market continues to grow and is expected to expand with different developments in health and fitness features
How various Fitness Apps work?
Diet and Nutrition Apps
This type of app works like a tracking device for a specific function such as eating habits. Users are able to log the food they eat, and the app helps track how many calories are included in the food they have logged. Water intake can also be tracked with this app. A feature that can be useful for this type of app is incorporating a barcode a scanner that will help relay the nutritional value information of the food choice
Activity Tracking Apps
This type can keep track of different activities or exercises a user chooses to do. Some are designed specifically for runners, cyclists, and exercise tracking depending on which activity the user chooses to do. The app tracks the distance traveled the number of steps taken or climbed, and calories that were burned during activities
This type serves as a personal trainer or a mimic of a gym or an exercise studio. It provides a specific workout routine or exercise for your fitness requirement whether you want to gain muscles or simply lose weight. Users can choose which part of the body they wish to work on like Full Body, Upper Body, Core Strength, and Lower Back, or even customize a specific workout
What are the best features to have?
Each fitness app has a different function and offers unique features for its users. However, here are the basic key features required for a fitness app to make it more user-friendly and accommodating
Sign Up and Log In – This feature allows users to have the option of creating their personal account or log in through their social media networks such as Facebook, Twitter, Instagram, or email
Personal Account/User Profile – Having a personal account or user profile helps in gathering more and specific information such as fitness goals, age, gender, weight, and height. This feature helps the app as well to provide a more effective and relevant fitness scheme for the best results
Third-Party Device Connectivity – It is important that your fitness app works compatibly with as many trackers as possible. Wearable producers and mobile platforms provide fitness app developers with the opportunity of a broader chance of collecting and storing useful information such as heart rate, calories burned, type of exercises, and duration and intensity of physical exercise
User Activity Tracking – This feature helps the user get a more accurate result in their fitness needs and requirements. Being able to track different activities can help translate the progress of users’ fitness journeys
Geolocation – This allows users to create different routes for walking, running, and cycling. It also helps them see and track the distance when they run or cycle with the map provided by the app. Not only this information is useful for tracking purposes but it also gives a motivational boost
Notifications and Reminders – It is important for users to have certain reminders and notifications to achieve their fitness goals. However, the time and frequency of notifications should be adjustable
How to Develop a Fitness App?
Once the type of Fitness app is decided, it is time to start with the custom software development process
The Inception Phase is where you will define the scope of work, you’re collaborating with your team on the creation of a project roadmap, and planning sufficient resources with set budgets
Technical Documentation and Design The business analysts and designers are preparing the technical specification of the product, based on the requirements needed for the application including use cases, platforms, user stories, wireframes, basic design, and a prototype of your fitness app
Application Development Launching a fitness app for both Android and iOS users require mobile app developers specializing in these operating systems
Quality Assurance takes place in the form of testing and bug fixing. Testing is performed on various devices. You will be able to see how your app works and if the features function as to how they are expected to do so keep in mind that business and development should work for hand in hand for the process to run smoothly from the definition of requirements, road mapping, development of UI/UX, front end and back end, quality testing to the deployment of your application, and support