Product Engineering Practice

From product vision to scalable software, with AI at the core.

We help teams define, build, and scale products — pairing user-centered design and strong engineering with AI-driven capabilities, modular architectures, and an Innovation Lab that compounds speed.

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Trusted on programs referenced by IBM · Dedalus · Harris Healthcare

Product engineers

Clients across the globe

Revenue invested in R&D

Net Promoter Score

Trusted by leading enterprises and healthcare teams

Product Challenges

Building scalable products takes the right partner.

Modern product teams juggle discovery, AI, modernization, and scale all at once. These are the challenges we're built to solve — with the right tools, agility, and engineering depth.

Embed AI into real user workflows, not bolt it on.

Modernize legacy product platforms without disruption.

Turn product data into actionable insights.

Design API-first, modular product architectures.

Define & validate product goals before committing to solutions.

Release features through rapid, reliable iterations.

Build for cloud-native scalability from day one.

Learn from real usage to expand product intelligence.

Core Capabilities

The full product engineering stack.

Everything needed to take a product from idea to scale — design, intelligence, data, and cloud-native engineering, grounded in deep domain expertise.

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User-Centered Experience

Discovery, UX research, and product design that ground every decision in real user problems, goals, and data signals.

Product discoveryUX designMVP scoping

✦

AI & Machine Learning

Embed AI and ML into real workflows — from predictive scoring to generative capabilities — so intelligence drives the product, not the demo.

ML modelsGenerative AIAI in workflows

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Data Layer & Insights

Turn product data into actionable insights — clean data foundations, analytics, and feedback loops that expand product intelligence.

Data platformsAnalyticsUsage insights

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Cloud-Native Scalability

Architect for elastic scale from day one — resilient, observable, cloud-native systems that grow with workload, not headcount.

AWS · Azure · GCPMicroservicesObservability

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API-First Product Engineering

Modular, API-first architectures and strong engineering practices that enable rapid iteration and clean integration.

API-firstModular designCI/CD

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Domain Expertise

Deep experience across Healthcare, BFSI, and Life Sciences — so engineering decisions are informed by the realities of your industry.

HealthcareBFSILife Sciences

How We Deliver

From discovery to governance — a strategic path.

A structured path that connects product strategy to engineering, business value, and a forward roadmap — built with speed, clarity, and AI at the core.

Phase 01

Discovery

Work closely with product and business stakeholders to understand the core problem, target users, and success criteria before development begins.

Phase 02

Initial Architecture

Define the system architecture, technology stack, data flows, and AI readiness to ensure scalability, security, and long-term product evolution.

Phase 03

AI-Driven Development

Build product features iteratively, embedding AI where it delivers real value — automation, intelligence, personalization, and actionable insights.

Phase 04

UAT & MVP Release

Conduct User Acceptance Testing and deliver a usable MVP within the first few months, focused on essential features and early user feedback.

Phase 05

Ongoing Maintenance

Support long-term growth through monitoring, performance optimization, structured releases, and continuous improvement driven by real usage.

Proof, not promises

Products we have shipped — and the outcomes.

Every engagement follows the same problem → solution → measurable impact arc. Here are three shipped products across healthcare and fintech.

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CASE STUDY · HEALTHCARE · ENTERPRISE HEALTHCARE ORGANIZATION

Modernizing laboratory operations with an intelligent queue management application

Kiosk-driven · Real-time dashboard

The problem

Patients faced long waits and crowding from manual queue handling and unclear service order.

Lab managers lacked visibility into real-time metrics like average waiting time, making staff allocation hard.

Receptionists struggled to manage multiple service queues at once, causing confusion and inefficiency.

What we built

10decoders co-designed a digital-first Queue Management Application with patients, receptionists, and lab managers, focused on transparency and patient experience.

Kiosk-driven selection — patients self-register, pick a service and priority, and get an algorithm-generated ticket.

Real-time queue dashboard — receptionists manage ticket lists and call the next patient with one click.

Operational insights — managers get live analytics on waiting times, queue lengths, and longest-waiting tickets.

60%

Reduction in patient waiting times via optimized flow and self-service ticketing.

70%

Improvement in staff efficiency, managing multiple service points at once.

Real-time

Transparent queue visibility that lifted patient experience and trust.

CASE STUDY · FINTECH · DIGITAL LENDING PLATFORM

An AI-powered digital lending platform for small businesses

AI loan decisioning · Salesforce migration

The problem

Expensive setup and maintenance of online payment and lending systems.

Technical hurdles connecting systems and managing workflows.

Evolving regulations and limited capacity left small businesses unable to compete in the digital marketplace.

What we built

10decoders implemented an AI-driven loan decisioning engine and modernized the platform.

Automated loan processing — AI-based risk scoring, credit checks, and eligibility assessments.

Streamlined operations — a Salesforce migration enabled smooth workflows and fewer manual errors.

PlaidFunding CircleSalesforceSBAHelloSignFundbox

$9B

Worth of SBA loans processed through the platform.

60%

Of loans made to minority, women, or veteran-owned businesses.

230K+

Users on the digital lending platform (as of 2022).

CASE STUDY · HEALTHTECH · RESPIRATORY CARE ORGANIZATION

Improving medication adherence for asthmatic patients

Connected care · Mobile-first

The problem

Patients missed doses or took medication at the wrong time, reducing treatment effectiveness.

Poor adherence drove more frequent health complications and higher rescue medication use.

Managing multiple medications, schedules, and drug interactions posed daily challenges.

What we built

A patient-focused, data-driven mobile experience for chronic respiratory care.

Smart medication management — personalized reminders, precise timing, and dosage details.

Proactive safety measures — automated drug-interaction alerts to prevent harmful combinations.

Integrated support — refill reminders, education, and social features that boost confidence.

43.3%

Higher adherence rates versus only 9.7% in standard care.

93%

Improved their on-time medication use with tailored alerts.

100%

Endorsement rate from users in underserved areas.

Inside the work

Product discovery, done side by side.

Real discovery workshops with our teams and clients across the US, South East Asia, and India — where product goals get defined before a line of code is written.

Discovery session · hybrid team

Client onsite · Shift

Engineering team

Architecture whiteboarding

Leadership review

Partner working session

Client team · MerchantTrade

Innovation Lab

10% of our team, building what's next.

We invest 10% of our team in Innovation Labs to stay ahead of market trends, accelerate delivery, and proactively build reusable solutions — so clients start with roughly 30% of the work already done.

AI / ML Adoption

Frameworks for knowledge bases, fraud detection, predictive scoring, and medical coding (CAC).

Legacy Modernization

Migration accelerators for PowerBuilder, MS Access, Oracle Forms, and mainframe apps.

Unified Data Platform

Standardized data lakes & marts with built-in connectors for EHRs, CRMs, and core banking.

Cloud Migration

Templates for GCP, AWS, and Azure with built-in cost optimization modules.

Microservices & APIs

Internal scaffolding to generate API templates with observability built in.

CheiAI × IBM

Accelerated Value Program

AI acceleration delivered on programs referenced by IBM.

CheiAI × BEC Group

AI for Construction

An AI product purpose-built for construction development workflows.

CheiAI × UrbanSDK

Bay Area Platform

A platform customized for a Bay Area startup.

Governance — People · Process · Technology

How we keep delivery predictable at scale.

Productive performance in a short span of time comes from clear ownership. Every engagement runs on a governance model with named accountability across people, process, and technology.

'A' Team

A rapid-response team with elite qualifications that resolves critical issues fast, minimizing downtime and risk.

Owner · R&D Head / CTO

War Room Strategy

Real-time collaboration and adaptive planning that keep responses swift as project dynamics change.

Owner · Head of Delivery & Engineering

Executive Summary

Continuous review of objectives and outcomes to keep work aligned with strategic goals and informed decisions.

Owner · Head of Delivery & Engineering

Risk Management

Continuous risk assessment and mitigation to identify and address threats proactively.

Owner · Head of Global Client Relationship

Client Relationship

Transparent communication with sponsors and executives through bi-weekly, monthly, and quarterly reviews.

Owner · Head of Global Client Relationship

Technology Integration

A seamless integration framework that adopts new technologies with minimal disruption.

Owner · R&D Head / CTO

From product vision to scalable software, with AI at the core.

Building scalable products takes the right partner.

The full product engineering stack.

User-Centered Experience

AI & Machine Learning

Data Layer & Insights

Cloud-Native Scalability

API-First Product Engineering

Domain Expertise

From discovery to governance — a strategic path.

Discovery

Initial Architecture

AI-Driven Development

UAT & MVP Release

Ongoing Maintenance

Products we have shipped — and the outcomes.

Modernizing laboratory operations with an intelligent queue management application

The problem

What we built

An AI-powered digital lending platform for small businesses

The problem

What we built

Improving medication adherence for asthmatic patients

The problem

What we built

Product discovery, done side by side.

10% of our team, building what's next.

AI / ML Adoption

Legacy Modernization

Unified Data Platform

Cloud Migration

Microservices & APIs

Accelerated Value Program

AI for Construction

Bay Area Platform

How we keep delivery predictable at scale.

'A' Team

War Room Strategy

Executive Summary

Risk Management

Client Relationship

Technology Integration

Start with a thirty-minute conversation.

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