10decodersTurning complex campaign workflows into confident releases
A travel marketing and advertising platform that helps travel businesses create, target, and measure digital ad campaigns — across creatives, audiences, billing, and reporting. As the platform grew, every enhancement risked breaking a workflow somewhere else. 10Decoders built and runs a dedicated Manual QA function that validates the platform end-to-end, release after release.
Quality engineering for a platform that never stops moving
The platform's advertising workflows span campaign management, creative management, traveller and audience targeting, reporting and analytics, billing, and reconciliation — all tightly interconnected. As new features and enhancements shipped continuously across these areas, a change in one module could quietly break a workflow somewhere else, and the team needed a way to catch that before it reached production.
10Decoders provides dedicated Manual QA support across the platform's business-critical modules, working alongside development and product teams throughout the sprint rather than testing as a final-stage activity — covering functional validation, regression and release testing, and end-to-end defect management for every release.
How quality gets built into every release
Every new feature, enhancement, and change request is validated against real business workflows before it ships.
Structured regression and smoke suites protect existing functionality across every sprint and production release.
Issues are identified, validated, retested, and closed through a consistent, repeatable process.
Every production release goes through structured QA validation and sign-off before delivery.
Coverage spans campaigns, creatives, traveller capabilities, billing, reporting, and reconciliation as one connected system.
Test scenarios and checklists are built around real end-to-end advertising workflows, not isolated features.
One change here could quietly break a workflow somewhere else.
The Challenge
- Frequent enhancements across tightly interconnected modules — campaigns, creatives, traveller, billing, reporting, reconciliation.
- A change in one workflow could silently affect functionality elsewhere on the platform.
- Multiple product areas moved in parallel, each needing coverage without slowing releases.
- Defects had to be caught before reaching the client environment, not after.
- Every fix needed to be verified before it counted as delivered.
Our Approach
- A dedicated QA team embedded across every business-critical module of the platform.
- End-to-end regression and smoke testing built around real advertising workflows.
- Continuous testing throughout the sprint, not a final-stage checkpoint.
- Structured defect identification, validation, retesting, and closure for every issue.
- Formal QA sign-off and release verification before every production release.
The Solution
10Decoders provides dedicated Manual QA support for the platform's advertising solution — covering functional testing, regression testing, defect validation, and release-oriented quality activities across every product area. The team works alongside development and project teams throughout the sprint lifecycle, rather than treating testing as something that happens at the end.
Coverage spans creatives and campaigns, traveller-related capabilities, billing and reporting, bulk reconciliations, managed campaign setup, economic impact and business value reporting, and partner and account onboarding activities. New functionality is validated continuously, while regression and smoke testing protect everything already in production.
Quality woven through every sprint
New Features & Enhancements
Development ships changes across campaigns, creatives, billing, and reporting in parallel.
Functional, Regression & Release Testing
Every module is validated end-to-end, with regression and smoke testing protecting what already works.
Defect Closure & QA Sign-Off
Issues are retested and closed, and every production release carries a formal QA sign-off.
Built for a platform where everything is connected
Testing runs through the whole sprint
QA happens alongside development, so issues surface early instead of piling up before release.
Regression protects every workflow
Structured regression suites guard campaigns, creatives, billing, and reporting as one connected system.
From identification to verified closure
Every issue is tracked, retested, and confirmed resolved before it's counted as closed.
Cross-module ownership
A single dedicated team owns quality across every business-critical area, not isolated feature silos.
Gaps resolved before they become defects
QA works directly with product owners, developers, and business stakeholders to clarify requirements early.
Every release gets a QA gate
A consistent release-validation process gives the team a repeatable, predictable path to production.
Reusable QA assets, not one-off testing
A structured, cross-module regression suite
Covers every critical end-to-end advertising workflow, reused release after release.
Reusable test scenarios & business-flow checklists
Standardized coverage for campaigns, creatives, traveller, billing, and reporting.
Standardized release-validation playbooks
Consistent smoke, sanity, and sign-off practices adaptable to other managed-QA engagements.
A repeatable defect triage process
Faster identification, validation, and closure across every reported issue.
What Changed
Quality became part of the delivery cycle
QA runs continuously throughout the sprint, so issues surface early instead of piling up before release.
Multiple product areas validated in parallel
The team covers several modules and workstreams at once, without treating each feature as an isolated test.
Regression coverage protects existing functionality
New changes are checked against a structured suite so they can't quietly break what already works.
Defect validation became a continuous activity
Reported issues are tracked through their lifecycle, with fixes verified before delivery.
Stronger release confidence
Functional testing, regression, and defect verification combine into greater confidence in every sprint deliverable.
Better visibility into product risk
Consistent QA status and defect reporting give the team clear visibility into outstanding risk.
Built to scale with the platform
Delivery Quality
- Continuous QA embedded throughout the sprint lifecycle, not bolted on at the end.
- Smoke, sanity, and regression testing on every sprint and production release.
- Formal QA sign-off and release verification before every production deployment.
IP & Reusability
- Structured regression suite reusable across future Travel Tech and AdTech engagements.
- Business-flow checklists and defect-triage process adaptable to other managed-QA work.
- Domain test coverage for campaign management, audience targeting, billing, and reporting.
What continuous QA means for the team
Move faster without breaking things
New features and enhancements ship continuously, with regression coverage protecting everything already built.
Every release backed by a QA sign-off
Smoke, sanity, and regression testing plus formal validation give release owners a consistent, repeatable gate.
Confidence in customer-facing workflows
Campaigns, billing, and reporting stay validated end-to-end, even as the platform evolves around them.
